GANTT Chart for production

Research

http://prezi.com/dlzfe9yasu9t/?utm_campaign=share&utm_medium=copy

Regulatory Boards

Regulatory boards from madeleineblair

Resources for film

Resources from madeleineblair

Ident Budget

• Nikon D3200 £340 x2 - 2 cameras are needed to get two types of shots to pick from. 
• Tripods £37 x2 - 2 tripods are needed for both of the cameras.
• Costume £150 - A well-made suit is needed to fit the character in the ident. 
• Other props: desk, clock, chairs, etc.. I have given this a budget of £500 so that I can make the setting look like an office. 

Overall budget: £1,504.

Ident reviews

The first ident that I will review is from E4. The setting initially appears to be a normal hotel room, as the E4 branding is introduced into the ident it becomes more obscure. Purple features and walls are introduced to what was a bare and boring looking room, this is the brand colour for E4 and it is what they identify themselves with along with the E4 logo which appears throughout the ident. Multiple televisions also appear in the room where there once was only one; the screens are all blank with a slight purple tint - linking again to the branding and representation of E4 as a channel.

The setting of the ident is what appears to be a hotel room or some sort of holiday accommodation, I can tell this because the rooms are only furnished with basics and there are two suitcases on the floor. Hotel rooms connote relaxation and escapism, however a hotel room can be a boring place in the evenings if you don't have any plans, so I think that the message that E4 are trying to send to their audience is that E4 is a great source of entertainment wherever you are.

E4 are a channel which like to aim to be different and deliver entertaining content to their audience by thinking outside of the box, they have shown this by introducing obscure and random objects into the room such as geese and levitating objects, this also makes the setting seem somewhat humorous. Also in the ident, a pork platter falls out of the fridge surrounded by what appears to be a sea of E4 logo's, this connotes that E4 is a channel that you would watch in the evening while eating, challenging the norm that you are not supposed to eat your dinner in front of the television, linking to how E4 like to challenge and put forward their different content.

The main E4 logo has also been constructed out of cardboard boxes; this suggests that you can make entertainment out of anything. The E4 logo, however, hasn't changed appearance since the 2004 ident, their aim to be obscure and different has increased in terms of how they present themselves in their ident also.

Overall, I think that this ident represents the values and correlates with the branding of E4 as a channel.

The second ident is from the children’s TV channel CITV. The ident is set in a duck pond and there are non-diegetic duck sound effects used to set the scene and create quick and simple semiotic connotations for the audience, which is children aged 4 to 8.

The ident is made highly age appropriate by including a cartoon yellow duck that appears to have been drawn in a child-like way. The logo for the ident is made up of the duck’s beak for the ‘C’ and a speech bubble with ‘itv’ written inside it as a long horn sound is heard.

Happiness is a connotation that I get from the ident and I think that it is made very clear to get this reading without much thought, meaning that the target audience has been taken into consideration as children wouldn’t understand anything with a complicated narrative.

This ident represents the target audience, values and house style of CITV meaning that it is a good example of what an ident should do.

The final ident that I will review is a from Channel 5. The ident starts with showing a scene of a supermarket car park where some shopping trolleys have been left in the middle of the road and then suddenly a pair of hands appears and begins to be playing with them as if they are an accordion.

Channel 5 has a target demographic of people aged between 25 and 45, meaning that the content is usually more mature.

I feel as if the connotations of the amusing ident do not reflect the values and target audience of Channel 5 and I don’t think that there is any narrative to the scene.