- Online communities - web 1.0/2.0 - interactive.
- A website can be easily updated.
- Websites can be accessed by the audience by different platforms (computer, phone and tablet.)
- By using skills that I have, I can make a website that is both effective and fitting to the genre which will create an appealing mise en scene.
- Online promotion can be easier than other types of promotion.
- Information about the show and the fansite where UGC can be uploaded are in the same place. Keeps the whole website interactive.
Weaknesses
- Constraint - Censorship - how I will censor content so that it will not be accessed by younger viewers who it would not be appropriate for.
- Because the show is on it's own independent website rather than YouTube, it will have a smaller audience than it would if it were directly on YouTube.
- Limitation - Making sure that I have the correct equipment and that I have skills in HTML and coding to enhance my websites functionality.
Opportunity
- Creating something that young people will like and talk about - the market of online communities is huge.
- Being able to create promotional products, like the magazine, across different platforms. This also widens the profit that will be made.
Threat
- Content from the website could be taken, distributed and abused - the tragedy of the commons.
- Finding the most effective way of promotion/advertisement could be difficult.
- People's interests are always changing - when will online communities no longer be part of online popular culture.
No comments:
Post a Comment