Thursday 5 February 2015
Thursday 22 January 2015
Ident Budget
- Nikon D3200 £340 x2 - 2 cameras are needed to get two types of shots to pick from.
- Tripods £37 x2 - 2 tripods are needed for both of the cameras.
- Costume £150 - A well-made suit is needed to fit the character in the ident.
- Other props: desk, clock, chairs, etc.. I have given this a budget of £500 so that I can make the setting look like an office.
Overall budget: £1,504.
Thursday 15 January 2015
Ident reviews
The
first ident that I will review is from E4. The setting initially appears to be
a normal hotel room, as the E4 branding is introduced into the ident it becomes
more obscure. Purple features and walls are introduced to what was a bare and
boring looking room, this is the brand colour for E4 and it is what they
identify themselves with along with the E4 logo which appears throughout the
ident. Multiple televisions also appear in the room where there once was only one;
the screens are all blank with a slight purple tint - linking again to the
branding and representation of E4 as a channel.
The setting of the ident is what appears to be a
hotel room or some sort of holiday accommodation, I can tell this because the
rooms are only furnished with basics and there are two suitcases on the floor.
Hotel rooms connote relaxation and escapism, however a hotel room can be a
boring place in the evenings if you don't have any plans, so I think that the
message that E4 are trying to send to their audience is that E4 is a great
source of entertainment wherever you are.
E4 are a channel which like to aim to be different
and deliver entertaining content to their audience by thinking outside of the
box, they have shown this by introducing obscure and random objects into the
room such as geese and levitating objects, this also makes the setting seem
somewhat humorous. Also in the ident, a pork platter falls out of the fridge
surrounded by what appears to be a sea of E4 logo's, this connotes that E4 is a
channel that you would watch in the evening while eating, challenging the norm
that you are not supposed to eat your dinner in front of the television,
linking to how E4 like to challenge and put forward their different content.
The main E4 logo has also been constructed out of
cardboard boxes; this suggests that you can make entertainment out of anything.
The E4 logo, however, hasn't changed appearance since the 2004 ident, their aim
to be obscure and different has increased in terms of how they present
themselves in their ident also.
Overall,
I think that this ident represents the values and correlates with the branding
of E4 as a channel.
The
second ident is from the children’s TV channel CITV. The ident is set in a duck
pond and there are non-diegetic duck sound effects used to set the scene and
create quick and simple semiotic connotations for the audience, which is
children aged 4 to 8.
The
ident is made highly age appropriate by including a cartoon yellow duck that
appears to have been drawn in a child-like way. The logo for the ident is made
up of the duck’s beak for the ‘C’ and a speech bubble with ‘itv’ written inside
it as a long horn sound is heard.
Happiness
is a connotation that I get from the ident and I think that it is made very
clear to get this reading without much thought, meaning that the target
audience has been taken into consideration as children wouldn’t understand
anything with a complicated narrative.
This
ident represents the target audience, values and house style of CITV meaning
that it is a good example of what an ident should do.
The
final ident that I will review is a from Channel 5. The ident starts with
showing a scene of a supermarket car park where some shopping trolleys have
been left in the middle of the road and then suddenly a pair of hands appears
and begins to be playing with them as if they are an accordion.
Channel
5 has a target demographic of people aged between 25 and 45, meaning that the
content is usually more mature.
I
feel as if the connotations of the amusing ident do not reflect the values and
target audience of Channel 5 and I don’t think that there is any narrative to
the scene.
Thursday 18 December 2014
Mise En Scene in TV Dramas
Decor - allows the audience to make a judgement on social class and personality.
Lighting -
- High key lighting - everything looks bright with little to no shadow at all. High key lighting has little dramatic effect, and is often used in a scene with no tension or to attract positive connotations to a character or situation.
- Low key lighting - often used in tense or negative scenes. It comprises of a lighting pattern that has both light and dark areas in the frame.
Costume - The purpose of costume is to dress an actor according to their character. Eg Lawyers will wear suits and nurses wear uniforms.
Clothing is also used to establish someone's hierarchic level or attach a stereotype to them Eg Kings and Queens wear crowns.
Costume is also used to emphasise a personality trait. For instance a woman wearing leopard print may be characterised as a predator.
Location -
- Soap Operas like Coronation Street are based in communities.
- Young Adult tv shows are mainly based in schools or domesticated settings.
Body Language -
- Appearance - how the character appears in the role - large, small, the right size. Costume and makeup can help an actor become a character.
Staging position -
- Full front (facing the camera) : the position with the most intimacy. The character is looking in the direction of the audience.
- Quarter Turn: the favoured position of most filmmakers. This position offers a high degree of intimacy but with less emotional involvement than the full front position.
- Profile (looking of the camera left or right): More remote than the three quarter turn, the character in profile seems unaware that they are being observed, lost in their own thought.
- Back to camera: The most anonymous of all positions. The position is often used to suggest a characters alienation from the world. When a character has his or hers back to the audience, we can only guess what is taking place internally, conveying a sense of concealment or mystery.
Character proxemics
- Intimate distances - Skin contact to about eighteen inches away. This is the distance of physical involvement - of love, comfort, and tenderness between individuals.
- Personal Distances - the personal distance ranges roughly from eighteen inches away to about four feet away. These distances tend to be reserved for friends and acquaintances. Personal distances preserve the privacy between individuals, yet these ranges don't necessarily suggest exclusion, as intimate distances often do.
- Social Distances - from about four to twelve feet. These distances are usually reserved for impersonal business and casual social gatherings. Its a friendly range in most cases, yet somewhat more formal than a personal distance.
- Public Distances - the public distance extends from twelve feet to about twenty five feet or more. This range needs to be formal rather than detached.
Character Placement
- The nearer the top of the frame can suggest ideas dealing with power, authority and aspiration.
- The ideas near the bottom of the frame tend to suggest meanings opposite from the top: subservience, vulnerability and powerlessness.
- The left and right edges of the frame lead to suggest insignificance because these are the areas farthest removed from the centre of the scene.
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